Day one, 10th June 2008
‘Shoulders to the wheel’: managing today’s issues
08.30 Registration and breakfast networking
09.30 Introduction from David Bowen, Bowen Craggs
- The changing faces of the corporate website
10.15 Maintaining a global presence Moray Angus, head of online & research, UK Trade & Investment
Learning to run a large and complex global web estate
Governance – how we are organised and how we manage How has social media added a new dimension to governance?
Break for refreshments and networking
11.45 Corporate content strategies Michael Leiser, senior consultant, Bowen Craggs
How to manage content for results
Going beyond news, opinion and feature content Enabling the business to take control of its website again Managing content for multinational and multilingual sites
Lunch
13.45 The business imperative Simon Saville, head of web communications, Shell
The business imperative – why redevelop your website?
- How a corporate website can support communications
- The marketing/communications overlap
- Engaging your audiences
14.45 Return on investment Florian Hiessl, senior manager corporate media, Siemens
How to put a financial value on the corporate website
Opportunity view model The “value cockpit”
15.30 New media in a B2B environment, Médard Schoenmaeckers, head of media relations, Syngenta
Is new media of relevance and value for a B2B company? How can it be used for different stakeholder groups? Crisis management case study
Break for refreshments and networking
16.45 Panel 1: Sustaining effectiveness
What it takes to manage and run an effective web presence: Governance, Sustainability, Measurement.
Panel members: Simon Saville (Shell), Moray Angus (UKTI), Michael Leiser (Bowen Craggs), Florian Hiessl (Siemens), Colin Foster (Novartis). Chaired by David Bowen.
18.00 End of sessions
19.30 Drinks and networking buffet
Review the full agenda for day two