Our speakers will discuss how to navigate an online rebrand, the journey to an omnichannel world, and the story of a 'wandering web manager'...
Communicating effectively across cultures
A key theme this year will be the challenges of communicating across cultures. We will also be considering the ongoing challenges and opportunities posed by measurement, governance, and editorial strategy. The immensely popular UX clinic, run by Jon Dodd, will be returning for a second year.
We will, as ever, have one eye on the future while maintaining a clear focus on the issues facing online communications teams today.
Perhaps most importantly, the conference offers a unique opportunity to exchange experiences and ideas with peers from the world of online corporate communications in a relaxed, vendor-free environment.
Confirmed speakers include...
Keynote - Karen Cvitkovich, leading cross-cultural consultant
The Culture Map: How to communicate and influence around the world.
Ben Jefferies, Head of Global digital publishing, BP
Evolution to an omni-channel world.
Benedikte Larsen, Head of Digital communication, Novo Nordisk
Measuring digital effectiveness the Novo Nordisk way.
Ashley Brown, Senior manager, Digital communications, Amazon
Copy, creativity, and code: working together to tell the brand story.
Jane Boas, Head of Digital communication and information management, Ørsted and Rakel Nielsen, Lead business consultant, corporate web, Ørsted
The Ørsted transformation, building a corporate website, creating a new brand – in total secrecy
Nick Gabery-Adams, Vice president, Corporate communications, Alfa Laval
Converting the corporate website to rule the business.
Lynne Freemen, Back end content strategist, Verizon
'How I inherited 36,000 articles and six news centres and what I did with them.
Piers Dickinson, Head of Global digital communications, CSL
The story of an international digital manager.
Kim Hoover, Corporate communications manager, Nabors
Energising online B2B communications in a fast-changing industry
Jon Dodd, Founder and CEO, Bunnyfoot
The User experience surgery.