While we work on our exciting agenda for 2018, why not download the 2017 programme to see the great speakers we had in Barcelona...
Key themes for 2017
A challenge for every online manager is getting their bosses and colleagues to understand just why online communications matters, and how they must work together to make it effective.
We were delighted to have Simon Saville as our keynote speaker. Simon is just retiring after 16 years running Shell’s digital comms - not everything has been a triumph, as he told us, but getting governance - the art of getting one's own way - right has been key to the many successes his team had.
We also had speakers from GSK on using benchmarking and survey data to provide the evidence sceptical colleagues demand, and SAP and Aegon on generating the best quality content from colleagues around the world. We even had a magician who specialises in helping managers persuade …
As always, we also looked forward, over the horizon - Michael Schmidtke of Bosch explained how the Internet of Things will change our content and our communication.
A programme of exciting speakers included...
Keynote - Simon Saville, Head of Digital comms for Shell 2000 - 2016
My journey on the web and what I learned on the way.
David Bowen, Founding partner, Bowen Craggs & Co
The state of the online nation.
Michael Schmidtke, Director, Digital and social media, Bosch
How the Internet of Things will change our content and our communication.
Miles Tomlinson, Director, Global insights & user experience, GSK
The Insight Hub: putting benchmarking, surveys and analytics to work.
Scott Roane, Senior digital content manager, Aegon
Gathering and generating good material from around the organisation.
Tim Clark, Head of brand journalism, SAP
'Brand journalism' - how employees can help boost your site with high quality contributions.
Lee Warren, Invisible Advantage
The art of persuasion.
Piers Dickinson, Digital center of excellence leader, DuPont
The story of an online merger.
Jon Dodd, Founder and CEO, Bunnyfoot
The User experience surgery.