About the conference
The effectiveness agenda
The web is still a young medium; the opportunities to experiment are huge for forward-thinking organisations.
At The Web Effectiveness Conference communications professionals from leading organisations and Bowen Craggs’ analysts will present strategies and specific tactics for an effective web presence. The conference will bring a business perspective to the web – essential for any organisation, commercial or not. Whether you are looking for advice on governance, content, measurement or emerging trends, The Web Effectiveness Conference will provide insight, best practice and networking with peers.
The key conference questions
Why do we need a group website and how can it support the group’s communications and other activities?
How can we alleviate the rebuild-degrade-rebuild cycle that is the resource-draining curse of so many large sites?
How to manage diverse stakeholder groups?
How to develop content that works online and is relevant to all our audiences?
How can we measure the return on investment?
How do private and public sectors compare – what learning can be transferred?
Which emerging technologies are important and how can they be harnessed for corporate communications?
How do other people do it, and what are the useful lessons we can learn?
About the conference organisers
The Website Effectiveness Conference is presented by Bowen Craggs & Co, producer of the annual Financial Times Index of corporate website effectiveness. Since 2003 we have run 16 invitation-only networking events across Europe. These have been so successful that we have developed this full conference programme to involve a broader audience. The conference is being organised by Rising Media.
Visit www.bowencraggs.com/ftindex for more information about the FT Index of corporate website effectiveness.