The Web Effectiveness Conference, 10th & 11th of June 2008
The conference is now over. If you’d like to find out about future events, please subscribe using the box to your left or contact Dan Drury
The communications challenge
Today’s communications teams face a tough reality: while the web presence is frequently the largest item in a communications or marketing budget, it is notoriously difficult to measure or to ensure its effectiveness.
And it is harder still to convince budget holders that this newcomer of a medium should lead, and not follow, trusted traditional communications channels.
But as the power of the older channels fades, organisations must develop new approaches:
- in creating websites that serve all stakeholders as effectively as they can
- in managing them to maintain that effectiveness
- and in keeping an eagle eye on the latest developments: which ones signal real shifts, and which are passing fads?
The Website Effectiveness Conference is presented by Bowen Craggs & Co, producer of the annual Financial Times Index of corporate website effectiveness.
Join colleagues from organisations that include: Shell, Nestlé, Daimler, O2, Siemens, Akzo Nobel, ING, Daimler, Mars, European Patent Office, The Cabinet Office, Nordea Bank, UKTI, Foreign & Commonwealth Office, Philip Morris International, GM Europe, BP, Aviva, ArcelorMittal, and more.